Kim Kanary
Senior Marketing Executive | Digital/Social Media Expert | Builds World Class Teams | Omni-Channel Advertising | Brand Strategy | Performance Marketing
About Me
As a senior executive with 20+ years of progressive marketing experience across D2C, e-Commerce, retail, jewelry, luxury, real estate, banking, and consumer packaged goods (CPG) industries, I am passionate about elevating marketing strategy and performance, while cultivating world-class teams.
Throughout my career, I have earned a reputation for driving exceptional results regardless of obstacles. Growing up showing horses, I literally learned that when you fall off, you must get right back on! I bring that same discipline and perseverance to professional obstacles and am tireless in elevating and exceeding the strategic goals of the organization.
An excellent communicator, I am known for bringing poise and authority to everything from Board presentations to team coaching sessions and vendor negotiations.
Skills & Expertise
Award-Winning Team Builder
I am passionate about hiring and developing world-class teams; my teams and I have consistently won awards/earned recognition and have been viewed as top performers.
Skilled Presenter
Conveys the poise, presence, and authority to instill confidence in audiences from the Board Room to the big stage at conferences and events to media spokesperson and crisis communications situations.
Creative Storyteller
Directs development of compelling content based on consumer insights and platform/channel best practices – across social media, display, linear and streaming TV, radio, on-site, and print – delivering improved business results.
Collaborative Leader
I have a proven track record of building strong, collaborative relationships and working cross-functionally to ensure holistic execution of marketing strategies and internal alignment.
Digital/Social Media Expert
Advances digital and social media marketing; has established the strategy, team, tools, and measurement to drive incremental sales and new customer acquisition for multiple organizations.
Results-Driven Marketer
Leverages advanced data analytics to assess media performance and make budget optimization decisions to ensure ROI and other business objectives are maximized.
Experience & Employment History
With 20+ years of progressive marketing experience, I have a proven track record of activating target audiences through a strategic media mix.
I’m a passionate and collaborative leader focused on delivering results, advancing organizations toward strategic goals, and cultivating best-in-class teams. With P&L responsibility, I consistently deliver on key drivers of profitability, maintain long-term growth, and manage cost expenditures.
I am energized by opportunities to:
- Develop and execute robust marketing strategies that deliver business results in alignment with the organization’s goals.
- Hire and cultivate highly talented and productive teams.
- Revitalize brands and continuously evolve marketing and communications activities to reach target audiences with maximum impact and efficiency.
- Develop and launch global campaigns to elevate brand awareness and visibility, foster new customer acquisition, and drive revenue .
- Bolster ROI through data-driven insights, sophisticated audience segmentation, and targeted media.
My background spans traditional and digital marketing. I have consistently identified which new media and emerging trends will translate into meaningful business results. Further, known for my poise under pressure, I am an accomplished spokesperson and collaborative leader who works both smart and hard to turn obstacles into opportunities.
